NEHI PACKAGING REDESIGN

Objective
Nehi Soda is the oldest fruit flavored soda in the USA. Although the flavor remains crisp, the branding is outdated.

Solution
This series of deliverables focuses on refreshing the brand image through packaging, a landing page, billboard, poster and merchandise with a modern refreshing take.

Execution
The final design reflects a fully redesigned modern identity with exceptional use of color, shape, and variety retaining the original logo and typography.

Software
Adobe Illustrator
Adobe Photoshop
Figma
Photoshop Beta Ai